Marketing runs social media, customer service runs the call centre (which is often farmed out), IT runs the online storefront, and the sales associates? They have none of the online context when a customer walks into the store. Many retailers are fragmenting the customer experiences across channels. In an ideal world, a customer would have the same experience from end to end. Later that evening, Alicia stops by, tries on and buys the coat – and a few other items set aside for her by the associate, who took some extra time to go through Alicia’s social channels to see if there were other items that she was considering.Īs you see through this example, it is the continuity of the service – from online to offline – that won over the client. She’s being followed by her Saks associate, who sees the tweet and replies, “That coat just arrived and I love it, too! Want me to put it aside for you? I’m around all day.”Īlicia tweets back, “Yes please! I’ll stop by this evening.” She falls in love with a gorgeous blue Milly coat, available at Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and FarFetch, but isn’t sure yet, so she tweets out an image of the coat asking her friends for feedback. She eliminates coats under $250 because she wants better quality, and over $1000 because she feels like she won’t get more than a season’s wear out of it. She loves the color blue and searches on Polyvore for good options. This week, she’s looking for a statement Fall coat, something she read about in a fashion magazine while she waited for her dentist. She can search across multiple retailers on search sites like Shopstyle or Polyvore to get a sense of where she should spend her precious few hours in the week going into a physical store. She has very little time to shop, so she spends most of her time online. Here is an example of an ideal customer experience:Īlicia is a busy city lawyer who still likes to keep up on fashion trends. The biggest issue with this is continuity. In fact, according to many studies expectations are that, no matter the preference, the customer will be greeted with the very same level of service they are greeted with in store. However, this doesn’t mean that customers aren’t expecting their favourite brands and retailers to be accessible across multiple platforms and channels. “I expect an omnichannel experience with my favourite retailers…” And lastly, we integrate your LEADS throughout your CRM making sure that it is very easy for your sales team to nurture and convert prospects in a time efficient manner - that means Quality Sales Calls day-after-day while you stack that revenue on your balance sheet every quarter.Customers could care less about your omnichannel efforts, they just want consistency across mediums.We then take the DATA we have built and aggressively Advertise your business "All Over The Internet" WHILE making sure you are wildly profitable throughout the process, and completely over-shadow your competitors.This is the "backbone" of what will create SUSTAINABLE growth in your company. This is called Multi-Routing and very few people know how to do this correctly. While we bring in Customers & Revenue from one network, we simultaneously BUILD DATA for your business across "multiple ad networks on the internet" and position you for SCALE.We then run "Profitable Ads" bringing in the FIRST WAVE of Leads & Customers that inject enormous "cashflow" into your business. After that, we handpick the best Advertising Networks that we know will work for your business from day one.This messaging is then pushed into "multiple" modalities such as Sales Letters, VSLs, Webinars, White papers & Reports - then we build FUNNELS based on these assets that attract qualified prospects to your products & services. First, we create "high-impact" messages for your business that speak DIRECTLY to your most ideal prospects.
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